Social Media Manager · Screening round

Apply for Social Media Manager

One short form, about 15 minutes. This is our first screening round. We are not looking for perfect answers. We want to see what you have actually done and how you think.

South Mumbai office, every working day 1 to 3 years of hands-on work Up to ₹75,000 a month, total CTC Monday to Friday plus 1st and 3rd Saturday
Part 1 of 4

About you

Facts first. Four of these decide whether this role can work for you at all: where you live, office days, years of experience and pay.

For example: Dadar West, 400028. The office is at Marine Lines / Cuff Parade.

Can you come to the Marine Lines office every working day?
Working days are Monday to Friday plus the 1st and 3rd Saturday. Events sometimes run on evenings or weekends. Are you fine with that?

Paid work only. Internships do not count. This role is for people with under 4 years.

Write "between jobs" if that is the case.

For example: 1 year 8 months, then 2 years.

Total CTC means everything, including any variable part. Our ceiling for this role is ₹75,000 a month.

Notice period
Part 2 of 4

Skills: what you have done with your own hands

"Did it myself" means you were the person logged in and doing it. Helping or watching is fine to say. We check this in the interview, so be exact.
TaskDid it myselfHelped or watchedNot yet
Built a monthly content calendar and got it approved
Scheduled and published posts, reels and stories
Set up and ran Meta ads in Ads Manager
Read ad results (cost per lead, CTR) and changed the campaign because of them
Ran Google Ads, search or display
Ran YouTube ads or promoted videos, and read views, cost per view and watch time
Sent WhatsApp broadcast or campaign messages, and read delivery and reply rates
Created WhatsApp message templates and got them approved, for marketing and for updates
Set up conversion tracking, for example Meta Pixel, Google Analytics 4 or Google Tag Manager
Ran a live stream (YouTube Live or similar) from set-up to recording
Sent an email campaign from a template and read the open and click rates
Wrote a weekly report for a manager

Five to ten lines. Real numbers help, even rough ones.

Part 3 of 4

Knowledge: email, CRM and funnels

You do not need to know all of this. If you do not know, say so. We teach the tools. We cannot teach curiosity.
How much have you used each of these?

"Never used" is a fine answer.

ToolUse regularlyUsed a littleNever used
Email marketing and an email builder, for example Mailchimp, Brevo or HighLevel emails
A CRM, the software that keeps every lead and customer in one place
ClickFunnels or another funnel builder
WhatsApp marketing tools, for example AiSensy, WATI or Interakt
HighLevel, also called GoHighLevel
Which of these have you used?

Tick all that apply.

What is a funnel, like the ones built in ClickFunnels?
A UTM is…
What is a CRM mainly used for?
An email went to 2,000 people. 400 opened it and 40 clicked the link inside. What is the open rate?
Last week you spent ₹65,000 on three ads. Ad C cost ₹260 per lead then and costs ₹500 per lead now. The same people have seen it about 5 times. What do you do?
You sent a WhatsApp broadcast to 1,000 people. 900 were delivered and 90 replied. What is the reply rate on delivered messages?
You ran a YouTube video ad. It cost ₹10,000 and got 20,000 views. What is the cost per view?
You spent ₹50,000 on ads and they brought ₹2,00,000 in bookings. What is the return on ad spend?

Your own words. There is no single right answer.

If you have not sent one, write "none" and tell us what you would send first.

Part 4 of 4

Attitude: how you work

Short answers. Real examples beat good-sounding ones. We read these ourselves.